ATHENS: Urban Outfitters Grand Opening Combines Local And National

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Today, a rare cultural event will combine a performance by super hot band Unknown Mortal Orchestra, a confluence of local businesses and a showcase of ‘Dreamers + Doers’ in Athens.

For the grand opening of Urban Outfitters downtown, the company has taken a unique and localized approach to herald their arrival in Athens and highlight the new store on Clayton. UO has worked with local promoters Slingshot to organize a free event at Creature Comforts brewery and also exhibit some of the town’s creatives in a gallery setting.

The ‘Dreamers + Doers’ showcase inside the brewery will feature a cross section of those in Athens that fit the description, such as:

Double Dutch Press

Suds and Lather

Appaloosa Designs

Condor Chocolates

Forged & Found

Piedmont Provisions

Oneta Woodworks

Smokey Road Press

There’s more! Drinks will be complimentary. An optional signature glass will be for sale, proceeds of which will go to the musician non-profit, Nuci’s Space. In addition, there will several local foodtrucks on the scene for food on the spot.

Combined, this is by far the most localized overture from any of the national stores that have moved into Athens over the last few years. It’s probably worth mentioning here that the event is ticketed but free, if you flash that you have the UO app at their store they’ll give you a ticket.

If you’re not yet turned on to Unknown Mortal Orchestra, the Portland/New Zealand band has been intriguing slipstream, mainstream and critics alike since their first self-titled album in 2011. Their recent album Multi-Love continues their buzzy-warm, yet edgy, style bringing to mind the sultry wistful days of Sly and the Family Stone, without the innocence. These are eyes-wide-open times. Kinda perfect combo for a summer hang. Being alive in twenty-oh-five.

Check them out on the Seth Myers show here.

Local band Mothers will open!

Come soak up the peak of the season! Go to the New local events app, Townie., for details or directly download the UO app and flash it at the counter in their new store for your free ticket.

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