Converse Introduces the Chuck Taylor II
The first time since it’s opening in 1908, Converse features an in-depth revamp of its Allstar shoe. There have been minor changes in the 107 years, sure, in color and smaller details, but the mainstream shoe introduces its latest endeavor, the Chuck II, in response to comfort.
Originally made for the basketball court, the ‘Allstar’ shoe was coined by Chuck Taylor, a basketball player who took a liking to the style. Now, they’ve reached stages, workplaces and streets as well. In 2003, Nike bought the bankrupt company, and bringing new life to an old tradition.
The look of the Allstar Chuck Taylor, with the Converse patch and the high top feature, is irreplaceable, but the comfort level? That could do with some reinvention – enter the Chuck II. With a padded tongue and matching shoe laces, the shoe comes in both low and high top. Online, the featured pictures display a look at the new and improved cushioned insole in the bottom of the shoe.
The difference in appearance is nothing traumatic, so die-hard consumers have nothing to worry about. This isn’t a good-bye to the original Chuck Taylors but merely a see you in the back of the store. Will they make their way into athletics again? Doubtful. But the added comfort will certainly improve their worth. Based on its history, the shoe will always appear in atleast one genre of society. But based on its newly introduced practicality, the shoe is focused on the reaching for an even wider audience.