Popular twin duo The Veronicas released their first album since 2007 today.
After forming in 2004, their first two albums peaked at No. 2 on the Australian charts and both were certified platinum in their home country. They are the first Australian artists to have a single certified platinum in the U.S., which they did with “Untouched” three years later. So what halted their progress and prevented a new release for seven years? They began writing for the third album in 2009, but progress was slow as the two had outside projects to work on. The album was due to be released in 2012, but due to conflicts with their label, the release date was postponed even longer. The Veronicas then decided to completely change the theme of their already completed album, which resulted in an even later release date. After leaving Warner Bros. Records, they signed with Sony and announced the release date would be late 2014. With the new album, the duo will also launch their first tour since 2009 next year.
In order to continue gaining popularity after their hiatus, their self-titled third album must be a homerun. Because they’ve been irrelevant as a duo in the music scene for so long, there is no guarantee of reclaiming their previous success. Their first single off the album “You Ruin Me” already debuted at No. 1 on the Australian charts. It goes without saying they will remain popular in their home country, despite the hiatus. But achieving international success for the second time will prove more difficult for the duo.
To say the least, this album is interesting. They definitely attempt to stay relevant with “Did You Miss Me,” an anthem proclaiming their return. The song contains EDM-style music and even rapping on occasion, which we’ve heard much of over the past few months with Iggy Azaelea and Nicki Minaj. There are definite hits and misses, present on most any album heard today. Much of The Veronicas’ tired style, which made them famous in earlier years, shows through on a fair portion of the album. This is either positive or negative, depending on the listener. If you’re nostalgic for a return to 2007, then you’ll be satisfied with these songs and disregard the rest. If you’re looking for more experimentation, you’ll be happy with about half of the album. Regardless of your musical preference, chances are you’ll only listen to select songs off the album. With such differing styles throughout the album, it’s unclear what the duo was attempting with their return. Some of the most notable songs are “You and Me,” their current single and power ballad “You Ruin Me” and “Line of Fire,” which fans are already raving over.
Dedicated fans will more than likely fawn over this album simply because the duo has been out of the industry for several years. The album doesn’t scream comeback, but it is interesting, nonetheless. There are songs for more traditional fans and for fans who are looking for something new. Overall, the album is an odd collection of songs that lack a definite theme. Listeners are most likely to pick and choose specific songs for purchase, rather than the entire album. I can’t help but wonder what the original version of their third album sounded like prior to their revamp and how it compares to the version in our possession today.