Coachella 2014 coming to a screen near you

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Finally, Coachella has decided to join us in the 21st century.

If you aren’t making the trek out to Indio, California for the concert featuring Outkast, Arcade Fire, Muse, and literally hundreds of others, the festival has let the masses know that they are going to stream the first weekend (April 11-13th) on YouTube and the second weekend (April 18-20th) on the cable channel AXS TV. Can I get a “hell yeah” for YouTube, and a “hell no” for cable? Ain’t nobody got time (or money) for that.

On the topic of YouTube: it is such a good medium of which to take advantage. Last weekend (March 28-30th), the annual Ultra Music Festival streamed the entire weekend on YouTube, and I was glued to my computer screen for at least 30 hours.

I really wish Coachella would consider streaming both weekends online – (which would make viewers think, “Hey. This festival is so rad that I should try to go next year.)” Ultra evoked that feeling in me, because I was able to watch the entire festival. Reaching your audience across the world will draw so many more people to the event. Duh, Coachella. Why didn’t you hire me as your business manager (or media manager or whatever)?

Oh, well. They’ll learn. Regardless, I’m super stoked that they’ve decided to stream at least one of the weekends to those of us who can’t make it. Make sure you check out their official website for any more information, and don’t forget to go their YouTube channel on April 18th!

 

 

Having grown up in a dress coded Catholic school his entire life, Bobby French had only seen the red and blue polos and the khaki pants of the fashion world. Whenever he saw a red or blue polo out in the wild, he would gasp, turn away quickly, rest the back of his right hand on his forehead, and shed a single tear. After leaving his hometown of Columbus, Georgia, a place he only knew by those ghastly polos, he finally was able to release his inner swag at the University of Georgia. You can see him stomping the sidewalks around campus in his black harem pants, combat boots, graphic tees, and his Bose headphones (not a sponsor, but open to it), while walking to his Music Business class or classes affiliated with his major, Mass Media Arts. What will you hear when you walk past his blasting headphones, you ask? A myriad of artists and genres: he can get down to some Beyonce and One Direction, or even chill out to the sounds of Active Child and James Vincent McMorrow. Most of the time he is jammin' to Soulection Radio shows on SoundCloud - the soul/R&B vibes mixed with the hip/hop beats and trills makes for a winning combination in his mind. Other interests include: sipping on coffee and being a hipster at Hendershots, learning California surfer slang (i.e. “that's so hesh”) watching hours of YouTube videos in one sitting, wasting his life away on social media, shopping online, day-dreaming about being back in London, and swagging out on a daily basis. One day he hopes to be a recording artist or working for a social media headquarters.

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